Intuitiv

Creating a design-first brand + Crestron marketplace for the world's smartest homes.

SOCIAL
Project Details
CLIENT

Intuitiv

OUR ROLE

Crestron UI, Branding, Design, Development

DELIVERABLES

UI + UX Flows + Branding + E-Commerce Website

Check out the Intuitiv website
Project BRIEF
PROJECT BRIEF

We worked with the team at Intuitiv to completely create and launch their brand from high-level concept to final implementation, design and develop their entire marketing website with full e-commerce integration, in addition to designing the full user interfaces for their Crestron interface templates. We were tasked with creating the logo, brand elements, complete creative direction, user flow schematics, overall UX and visual UI.

PROJECT GOALS
Project GOALS

Intuitiv is a brand-spanking-new Crestron user interface design company based out of Nanaimo, BC, Canada. We worked closely with the team to define a brand and product roadmap to accomplish multiple tasks: 1.) conceptualize and design branding and marketing collateral, 2.) design and build a comprehensive website to include marketing pages, an e-commerce marketplace and a full end-to-end, prospect-to-converting customer journey and 3.) design complete custom user interfaces for multiple Crestron templates, which includes user flow/navigation schematics, usability testing, and high-fidelity user interfaces for each template.

THIS IS CRESTRON, REIMAGINED.
DESIGN PROCESS
DESIGN PROCESS

We began by conceptualizing user archetypes for the various buyer personas and end-users that would find Intuitiv useful, valuable and would ultimately be a converting customer. We leveraged existing qualitative insights based on interviews with Crestron users and integrators, surveys and anecdotal feedback based on previous (but recent) Crestron system interface design projects to create the initial personas. This helped us define the key problems, pain points, friction areas and needs/wants relative to our customer archetypes.

We utilized an iterative design-thinking approach that allowed us to define initial parameters, constraints, baseline user flows and early sketches/wireframes and then rapidly prototype and test those design concepts + ideas until we had enough success, across the board, to validate the design decisions and keep moving forward.

IX MODELS
INTERACTION MODELS

Intuitiv is a brand-spanking-new Crestron user interface design company based out of Nanaimo, BC, Canada. We worked closely with the team to define a brand and product roadmap to accomplish multiple tasks: 1.) conceptualize and design branding and marketing collateral, 2.) design and build a comprehensive website to include marketing pages, an e-commerce marketplace and a full end-to-end, prospect-to-converting customer journey and 3.) design complete custom user interfaces for multiple Crestron templates, which includes user flow/navigation schematics, usability testing, and high-fidelity user interfaces for each template.

LOOK + FEEL
LOOK + FEEL
Marketing Website
An immersive, engaging landing experience that puts intuitiv's value front-and-center.

The design utilizes stunning imagery, large overlay headings and a parallax scrolling interaction to immerse the user in a high-fidelity, ultra-modern experience that is reflective of the brand’s mission and world-class quality & caliber found in their Crestron user interface.

E-commerce Website
A SIMPLE, SEAMLESS MARKETPLACE JOURNEY.

The e-commerce portion of the design focuses on large product showcase imagery that puts the focus on the gorgeous user interface design paired with strategically-placed frequently asked questions and product specifications for each template to give the prospective customer a true sense of what they’ll get with their purchase.

COLOR PALETTE
COLOR PALETTE
RESULTS
A GORGEOUS, MODERN DESIGN EXPERIENCE TO BREATHE NEW LIFE INTO CRESTRON DEPLOYMENTS.
38.64%
Bounce Rate
First 30 Days
4M 32S
Avg. Time on Site
First 30 Days
$30K
CONVERSION VALUE
First 30 Days
GROW & CO. DESIGN
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LET'S WORK TOGETHER.
Shoot us an email — hello@growandco.design
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WE'RE SO EXCITED TO GROW WITH YOU.
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